Starting with the premiere in the cinema, all films could be watched online for the first time in the German festival landscape. There were extras to the many films, such as a short intro and Q&As from the directors. There was a total of approx. 17,000 online views. This number is within the expected range and clearly shows that a film exploitation as a physical screening and a digital screening can complement and not cannibalize each other. It was important to have an online offer with HoF On Demand to reach an audience that did not have the opportunity to come to Hof this year. At the same time new viewers could be addressed with the offer and be made curious about the diverse HoF program. The films got a great chance to be really seen.
The program HoF PLUS with current topics and new formats, such as the discussion rounds “KiNot” and “Generations in the Cinema”, was completely digitally reproduced. The focus was on the interactive participation of the viewers. There was a party substitute for the late evening too: As the first festival ever, the Hof International Film Festival produced the live-streamed, interactive late-night talk “GASTHoF”. Last year’s successful speed pitch “7 Minutes”, for which filmmakers could submit their projects, also took place virtually. All major award ceremonies were also streamed live.
All recorded livestreams, awards ceremonies and discussions rounds are available on the » YouTube channel of the Hof International Film Festival.